You love your customers and you want them to love you, back. Valentine’s Day is around the corner which typically means big business for most small businesses. Sales this year are predicted to top $20 billion, and those who celebrate V-Day are spending more than ever with the average amount spent expected to surpass $170.
Though celebrating Valentine’s Day is down about 20% in the last decade, it doesn’t mean less of a revenue opportunity for retailers, but it does mean that small businesses might need to rethink their approach to love day. A poll by the National Retail Foundation found that people say they are not celebrating because they feel the holiday is too commercialized. Others have no one to celebrate with, or as it trends with Millennials and Gen Z who are celebrating, they are just doing it in less traditional ways. Valentine’s Day in the 2020s can be about celebrating love with anyone and everyone, such as family, teachers, friends and coworkers – not just your customer’s sweethearts.
With that in mind, here are a few campaign ideas to make sure all of your customers feel the love this Valentine’s Day.
Buy one, get one free promotions are smart business. Not only can they move less desirable inventory, but 66% of customers prefer them over other promotions.
Campaign Name: Bring Your Sweetie In
Message: Valentine’s Day is sweeter with a friend. Now through February 14, bring your loved one in to (merchant name) for a BOGO (item).
Tap into Social
User-generated content is POWERFUL. 92% of consumers claim that they trust earned media more than other forms of advertising. Not to mention, social media posts bring both connection and authenticity to your brand. Here are a few ideas to get your customers engaged:
Campaign Name: Share a Selfie
Message: Happy Valentine’s Day! We are celebrating love all month long. Share a selfie with you and someone you love (animals, too!) and tag (merchant name) to receive XX% off your next order.
Campaign Name: #WorstValentinesEver
Message: Not all Valentine’s Days are hearts and roses. Share your funniest or most cringeworthy Valentine’s Day and tag us (merchant name) to get XX% off your next order.
We Love Your Love!
User reviews can make or break a small business. 64% of customers search for reviews before they make an online decision. Leverage the month of February as a jumping-off point to gather more customer reviews.
Campaign Name: We Love Your Love!
Message: We love your love! Leave us a Yelp or Google review (link to your Yelp and Google pages) and we’ll take XX% off your next order.
Everyone ?s Gift Cards
Whether you own a restaurant, boutique, spa or salon, gift cards are always in style. Remember over half of smartphone users purchase gift cards from their phones, so make sure your business’ e-commerce site is active and updated.
Campaign Name: Everyone ?s Gift Cards
Message: Valentine’s Day is coming! Remember your loved one with a gift card to (merchant name). Now through February 14, receive a $10 off gift card with purchases over $50.
Pets Need Love, Too
1 in 5 people say they buy their pets a Valentine’s Day gift. Offer special Valentine’s pet products or provide a special offer for customers who bring their pets in. Pets are great fodder for social media, as people post about their pets on average six times a week!
Campaign Name: Show Spot Some Love
Message: Bring your favorite pet into (merchant name) today for (discount xxx).
Treat Yo Self
It’s important for all of us to take care of ourselves, too, and 9% of people plan to do something special for themselves in honor of Valentine’s Day.
Campaign Name: Treat Yo Self
Message: Happy Valentine’s Day! Caring for YOU is important. Whether it’s taking yourself out for lunch or reading a good book, we encourage you to splurge on yourself this month. Show us a selfie of yourself taking care of *you* and we’ll take XX off your bill.
Galentine’s Day is Great
Rising out of Parks and Recreation fame, Leslie Knope celebrated her female friendships annually on February 13th. ‘Galentine’s Day’ as she coined it has gained traction the past few years, with over 400K Instagram hashtags for #galentinesday. The NRF reports that 9% of women are spending time around Valentine’s Day with friends. Restaurants or bars might consider offering a special Galentine’s Day Parks and Rec dinner or trivia event.
Campaign Name: Galentine’s Day
Message: It’s Galentine’s Day! Bring your favorite gal pals into (merchant name) today for (BOGO xxx).
Event Date: February 13
No matter which way you celebrate, these swoon-worthy promotions will make your customers feel included all month long! Click here for a PDF you can print out for planning purposes. Make sure you tag us at @bespeakinc on social!
Effective loyalty solutions build relationships with customers, add value to their lives, and in return, increase your bottom line. To maximize sign-ups, loyalty programs must be easy to join and easy to earn rewards. With Bespeak, customers join for the rewards, and come back more often because of your perfectly-timed messages. To find out how you can grow returns at every point of the customer journey, contact us today.