Between trying to organize the perfect group gift for the school bus driver, attending holiday concerts and recitals, purchasing and wrapping presents and getting ready for travel, the holidays are beyond hectic for most shoppers. With the increased pace of life, the good news for small businesses is increased holiday foot traffic. But the temporary boost in revenue the season provides, it is also an opportunity to build longstanding customer relationships.
Here are three ways you can leverage the holidays to keep customers coming back year round:
1. Grow Your Database
Be sure to gather contact information from new customers visiting your business, especially their mobile numbers as research shows text messages have a nearly 100% read rate and generate 10-20 times the click-through rate of emails. Don’t forget to offer an incentive for signing up.
2. Let Them Know How You Can Help
People lead busy lives and the holidays are no exception. This is your chance to offer a solution. Big retailers offer Buy Online, Pick Up in Store services (BOPUS) and you can, too. In fact, small businesses can also provide BOPUS-type services, often better than the big guys because of the personal relationships they have with their customers. Consider:
- Offering a concierge service and do their shopping for them. Better yet, have customers text you their order and have it ready when they arrive.
- Having a curbside pickup for call-ahead requests or online orders so they don’t even need to come in to the physical store.
- Saving your customers time (and headaches) by offering free gift wrapping
- Offering free shipping
- Preparing “grab and go” family meals
3. Shine on Social
Daily social media postings keep your business top of mind for local clientele and hashtags on social media can easily boost your reach. Post daily with small business holiday hashtags and consider creating a selfie station in your business. Here are a few hashtag ideas:
Although it can be a stressful time, the holidays offer great opportunity to engage with your customers in ways that will want them to come back in after the December rush. Interested in learning more about how to maximize returns at every point in the customer journey? Contact Bespeak today.