ConnectionText is a full-service digital marketing agency serving Connecticut and Westchester County, NY. For the past 5 years, Bespeak Partner, Frank Cipolla and his business partner Chris Sham have helped propel some of the biggest brands to the intersection of marketing and culture as their area’s digital marketing experts. As a local business serving other local businesses, ConnectionText believes that empathy is the most important part of their business, giving away as much free advice on succeeding in business as possible, believing that both they and their customers benefit.
A large travel company ConnectionText serves was struggling to find a creative way to get people to sign up for their travel app and planned to have a booth at a major New Year’s Day bowl game, with an expected attendance of 4000 people at their pre-game FanFest event. They hoped to get as many attendees as possible to download their app on their way into the game. The travel company had looked at doing a traditional drawing using paper and a plastic box, but they weren’t that excited about it, worried that it was not attention-grabbing nor the most efficient way of gathering information. They needed an enticing way to encourage attendees to sign up for their app in one simple step, to collect customer information and further their reach using technology where they could follow-up easily via text. They were eager for a way to connect their digital presence with their offline interactions with customers at the event.
Bespeak’s Digital Deals mobile couponing allowed ConnectionText and the local travel merchant to create and customize a contest using the technology’s gamification tool. A customized and branded digital scratch-off coupon was created, and event attendees used one of five tablets to log on, scratch a digital game piece with three pre-programmed outcomes: not a winner, a small prize or the grand prize, 2 free VIP suite upgrades to the bowl game that day. The results were immediate. An impressive 1500 people logged on using the Digital Deals gamification tool platform. The travel company set up automated messages to thank customers for attending and a download link to their app. The technology worked seamlessly and the merchant raved about the ease of use and ROI in meeting his business goals for the event. They were able to gather all new names for their database and added significant revenue for their online booking tool.
The Bespeak Digital Deals mobile coupon platform has helped ConnectionText to grow their business and help their merchants achieve their business goals, in return. Digital Deals’ mobile coupons are a new and exciting offering for the merchants ConnectionText serves, to foster loyalty and increase revenue. Now ConnectionText is working with other local merchants to use Bespeak Digital Deals technology, such as a local sports team who wants to offer an in-arena sweepstakes and an agency who plans to offer Digital Deals in-store and at private events for experiential engagement.
Bespeak Digital Deals take text marketing and consumer engagement to the next level with mobile coupons that keep customers coming back for more. To learn more about driving repeat business and additional revenue as a Bespeak Partner with Digital Deals click here.
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