Loyal clients are your best customers, returning regularly for haircuts and other services, spending more money, and referring your salon to friends. Looking to help your clients establish a great routine (wash, rinse, repeat), and to reward them for doing so? An easy-to-use loyalty and rewards program can help you achieve this. Salons and barbershops can discover what style of rewards are most compelling for their client bases, with their specific loyalty program goals and salon offerings in mind.
To increase the volume of customers choosing your salon or barbershop and keep them coming back for more services and products, look to our best practices for tips on implementing a valuable rewards program, gathered from data across the Bespeak network:
1. Know How to Style Your Rewards
The most popular reward offers among the top salon campaigns were free items (50%), such as free haircuts and services. The next most popular reward was a dollars-off offer (33%).
2. Know When to Send
The top broadcasts in the salon vertical were sent on Wednesdays (33%). Thursdays and Sundays were the least successful days, with no engagement. Make a Monday fun, with an offer like: “Today is Manicure Monday! Show text for $5 off mani of your choice.” Experiment based on your salon’s schedule to see what days of the week are most engaging for your clients to respond to offers.
3. Know What to Offer
Dollars-off services were the most popular broadcast offer (67%) for salons and barbershops. Think: “Take a short timeout to look your best! Take $2 off a regular cut today!” Percentage-off and BOGO (Buy One Get One Free) tied for the next most popular type of broadcast offer (17% each). Consider: “Show your Love or Treat Yourself with 10% off Spa Packages!”