There is no perfect recipe for running a successful restaurant. 60% of restaurants fail within the first year of operation and 80% go under within five. Whether customers hear about your restaurant through online reviews, social media influencers or search engine optimization, digital marketing is an essential element of your business plan. 90% of people research a restaurant online before visiting.
Restaurants need to be strategic with their marketing programming to ensure they get the best ROI. Customer loyalty rewards programs are a compelling way to improve a restaurant’s marketing strategy, increase customer engagement, and strengthen brand loyalty. 87% of consumers find a restaurant digital loyalty program to be a top motivating preference.
Want to increase the volume of customers choosing your restaurant and keep them coming back? Look to our best performing broadcasts and best practices for tips on implementing the most valuable rewards program, gathered from data across the Bespeak network:
1. Offer an Incentive for Joining
93% of the top-performing restaurant campaigns offered a sign-up reward. Overwhelming data suggests that a sign-up offer in a restaurant campaign is a beneficial first step to creating an engaged customer base.
2. Know When to Send
Brighten your customers’ days with a broadcast on Monday (“Long Monday? Let us take care of dinner!) or a Friday (“Freebie Friday! Today only Buy 1 Get 1 Free!”). The top broadcasts in the restaurant vertical were sent on Mondays (35%), announcing weekly deals and giving subscribers time to plan a visit during the coming week. Friday came in as a close second (30%), when subscribers might be ready to take a night off cooking after a long week.
3. Serve up Irresistible Offers
Specially priced items were the most popular broadcast offers for this vertical, coming in at 35%, though there is a large, effective variety of offers that work well. Free items and BOGO (Buy One Get One) offers also work well (tied at 22%), followed by percentage-off offers (17%). Dollars-off is the least popular offer (4%). Exploring different types of offers, based on your specific loyalty program goals and customer base, can result in determining what offers resonate best and when, so that you can consistently send the right message at the right time.