Business owners and their customers can make a difference on the Tuesday after Thanksgiving known as #GivingTuesday. This international day of charitable giving falls on December 3rd this year and has raised $1 billion since its inception in 2012. Although it may seem daunting coming right after Your Best Small Business Saturday Yet, it is a great opportunity for business owners to show their social responsibility. And charitable acts go a long way with customers, especially Millennials, who prefer businesses who give back.
Here are 4 ways your business can participate:
1. Donate a Portion of Your Proceeds
Coordinate a #GivingTuesday promotion where you donate a portion of your proceeds to a deserving non-profit organization.
2. Hold a Clothing, Food or Pet Supply Drive
Local food banks, homeless shelters and animal shelters are always in need. Choose a charity that reflects your business values. Offer a discount for customers who bring in these items.
Last year, clothing brand Lily Pulitzer donated a portion of #GivingTuesday proceeds to an organization benefiting pre-teen girls.
3. Use Your Talents to Make a Difference
Own a hair salon? Hold a drive to donate to Locks of Love Own a restaurant? Host a free community meal or align with Meals on Wheels to bring meals to the homebound. Own a tire shop? Host a recycling drive. Not sure how to serve? Check out the LinkedIn Volunteer Marketplace to see how your skills can be of use.
4. Encourage Your Employees
Take a cue from CVS who had their employees nominate their favorite charitable organizations to receive a #GivingTuesday grant from the CVS Health Foundation. Not only does the brand encourage volunteerism of their staff, but encourages their staff to share their stories and celebrates employees’ volunteerism.
Don’t Forget Social Media
Make sure you promote your event on social media. During the event take lots of pictures and tag #GivingTuesday and the organizations who will benefit from your philanthropy.
The follow up is the most overlooked part of even the most successful events! Set a reminder to send an email or text thanking customers for participating and letting customers know if they can still participate. Smart business owners will plan to write a blog summarizing the success of their #GivingTuesday campaign, promote their totals raised on social media, and perhaps even announce they’ll participate next year!
Great example of a follow-up social media post for a company raising money for pets on #GivingTuesday
Successful loyalty programs build relationships with customers, and bring them back in because of your perfectly-timed messages. To find out how your business can grow returns at every point of the customer journey with Bespeak, contact us today!